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Page Rank can be defined as a tool to correspond the importance of a page on web. The term Page Rank is an earmark of Google. Vote cast is the way to calculate a page's importance. Google illustrates that the linking of one page to other one, cast a vote for other page and number of votes decides the status and significance of Page Rank. We think Page Rank is one of the most decisive factors for the web promotion. Page Rank is the key factor to frame your on line presence in coveted manner. A simple marketing rule says that, "More Display, More Sales" which is as well applicable for online promotion. Page Rank decides the frequency of visibility of a particular web page, thus the promotion of a webpage entirely depends on Page Rank. The importance of a web page is explicit on the basis of Page Rank. Search Engine Ranking Canada offer complete solutions to assist you in getting higher page rankings and increase your online existence.

The importance of
Page Rank is clear from above discussion, but now question arises "how to get better Page Rank". Search engine optimization is a complete answer for that. There are specific techniques which support a page to get higher ranking. Search engines are text-centric, so the placement of keywords matters a lot. The ranking of sites mainly depends on keywords. The selection and implementation of keywords shape the ranking of webpage. Another most important aspect is graphical content, which comprise the additions of text caption in pictures and another media. There are various methods for the optimization of graphical content. Graphical optimization also influences the ranking of a webpage.

» Use of a relevant title for the naming of each page should be done carefully in the process of web designing.
» Webpage editing is also very important, to renew the text by replacing of vague text with particular and relevant terms.
» Webpage should be empowered by profound information, quality content and to the point facts.
» High-fidelity description Meta tags should be used to shape the search listing as more informative and useful.
» Link strategies should be developed to increase the number of visitors by back links.
» Accessibility of a webpage is one of the most important determinants of page ranking. Accessibility is a main decisive factor of ranking, set by Google.